|Facts at a glance|
Frequent Flyer Star Alliance|
Fleet 109 (all widebody)
Seat Pitch Economy 32" Business 55" First 6'6"
Food Free / 2 Hot meals
Drink Free full service
Lounges Silver Kris Lounge
Singapore Airlines First Class|
rating 7 out of 10
Singapore Airlines Business
rating 8 out of 10
Singapore Regional Business
rating 5 out of 10
rating 9 out of 10
|Singapore Airlines Fleet, Seats, Lounges, Food|
Very much a full service quality airline, Singapore Airlines has a vast route network, and by concentrating on getting people from one side of the globe to the other in quality, it has risen above many other airlines by refusing to downgrade its product. It excels in pretty much every field, from good food, to great in-flight entertainment, decent new planes, high quality lounges, and good loyal staff who really try a little bit extra.
It has a traditional hub network out of - guess where - Singapore, and as such it has been perfectly positioned to capitalise on the Kangaroo mainline route from the UK to Australia, however it is now increasingly looking towards Asia and the US as its main traffic generator. Traditionally only serving a few US ports via double hops around the world, the latest range of ultra long haul jets mean it can (just) service these routes with a direct flight, although the latest recorded breaking flight from Singapore to New York means almost 19 hours on a plane nonstop, and isn't for the faint-hearted.
Alas, some things are Singapore aren't always going so well. The attempt to introduce Premium Economy was a commercial disaster, the airline has had to cut back on planes and routes as economic pressures come to bare, and the launch of the A380 nearly two years late caused SQ to jump back into the Boeing camp with an order for the 787, and it too is late. Even the new Singapore Airlines business class seat is not as ground breaking as you’d expect, with complaints that it is too wide and not long enough - and yet Singapore Airlines charge a significant premium over other airlines for Business Class. Still, few passengers feel that the extra money paid by travelling on Singapore is wasted, and many frequent flyers try hard to get on the routes between the UK and Australia. Read more about Singapore Airlines Cabin and seats.
As a passenger, the delight in economy of to two hot meal servings per flight, a free bar, and a great seatback TV on Singapore Airlines doesn't offset the way that that same IFE is beset by constant computer crashes. At least all aircraft now have a seatback TV, and almost all have AVOD. Read more about Singapore Airlines inflight entertainment.
There are far better Frequent Flyer schemes than on Singapore Airlines (indeed, there are two different loyalty card systems for those in Premium Classes and in economy) and the way premium seats are shut out for redemption for other Star Alliance members hasn't enamoured other airlines with what is still regarded as the Asian Upstart. Unlike other airlines, SIA almost never debases the value of its upper-class seats by granting free upgrades, even to its most frequent flyers. Access to the Business and First lounges is heavily restricted; there is no paid access, and even Star Alliance members are shuffled off to an inferior lounge. Read more about Singapore Airlines Lounges.
Singapore International Airlines (also known as SIA or the airline code SQ) can therefore be said to be flying resolutely and profitably against the wind by offering an above average in-flight experience in all three cabins. Whereas most competitors cut fares and service to drive up customer numbers, tickets on SQ are generally priced at a bit above its competitor’s fares, just to mark that difference.
Indeed, the unique luxury selling point seems to be working, and Singapore is the second most profitable passenger airline in the world, behind only Southwest Airlines (which has the unique low-cost selling point).
Singapore Airlines Boeing 747-400 at Sydney Airport, in Australia
Note that all reviews and opinions on Singapore Airlines (SQ) food, service, seats, planes, upgrades, lounges, and the Krisflyer Frequent Flyer scheme is soley at my judgement. No legal liability is accepted if you take my advice.