Reviews and opinions are mixed about Virgin Atlantic airlines. Some passengers love the way the crew love to chat with you: for others this can be a bit off-putting. On other flights passengers have found the crew spending much of the fight in the Galley, and only doing a brief trolley run, not bothering with the extra drinks service in premium economy for example. This can get annoying at times, when the general feeling from a Virgin Atlantic review is that you are almost treated as a bucket-and-spade passenger on a charter airline en-route to a holiday resort. Then again, quite often, that may be the case.
This feeling is emphasised by a long list of announcements and rules before takeoff, particularly relating to alcohol, and how consumption plus behaviour is monitored. In economy, this monitoring is real: pop into the rear galley and you'll see a list of seat numbers and how close they are to their prescribed limit of five beers. On a long route such as Hong Kong, that's one small can every two hours, which some may not perceive as being excessive. In premium economy, the forward galley is somewhat more lenient, if only because this galley only service the PE cabin as an add on to the main upper class galley.
One thing that many passengers who are not from the UK notice in premium is that many passengers enjoy drinking their way through the flight. Certainly in Upper Class, there are no hang-ups about asking for a top up.
As always your mileage may vary, but in general the crew on Virgin Atlantic are much more friendly (and younger, but less experienced) than on other airlines. Whether you enjoy this can be down to something as simple as whether you want to sleep through the flight, or enjoy cocktails at the bar.
Premium Economy and Upper Class go right (it makes a change from turning left!), along to traditional desks, while on the left you'll have to first go along to a self service kiosk before going to the bag drop. There are huge signs advertising upgrades, extra legroom seats, and emergency exit seats. Whether you buy one is up to you - but check beforehand what the real price is. Virgin Atlantic publish a price list for buying upgrades at checkin.
The food then comes round on a trolley, with separate servings of each course. You can of course go up to the in-flight bar at any point in the flight: indeed, if you want a seat at the bar, you'd better go along early, as these go quickly, particularly on the holiday routes, or on the A340 where there are only three seats at the bar.
It is only after takeoff and into the cruise do the other perks appear, with in turn menus, headphones (same as economy) and including the famous 'up-rated amenity kit': it still has the same items (pen, toothbrush, socks) but comes in a much nicer felt wallet.
About an hour into the flight there should be a drinks run, with spirits (from large bottles not miniatures) or the one specified cocktail in the menu (typically, the Virgin Redhead). This drinks run is most commonly missed off the list when the crew are busy, late at night, or when they can't be bothered. If this happens, you are stuck with only other opportunity for a drink, when the food trolley comes around, however at least with this you get wine in 35cl bottles, rather than out of a large bottle in economy.
Virgin Atlantic Premium Economy food is identically to that served in plain economy, but is served first, and the main dish comes in china not plastic, and there are real metal knives and forks, a proper cloth napkin, and a plastic version of the famous Virgin Atlantic Salt and Pepper set, called Wilbur & Orville. They are highly collectable.
A long time after the food run the crew dash down the aisle handing out paper cups, and then walk down with coffee and tea in pots. Finally, trays are cleared some two hours later, and then there is the other perk of the after meal spirit service, with Baileys or Brandy (served in small glass glasses). The late running of the service means you may not get much sleep on an overnight sleep, because the lights are snapped back on two hours before landing, and breakfast comes around: this time it is the same as economy, with plastic cutlery.
On some flights there is a cocktail run before the meal: if there is to be one, it is specified in the menu, but the crew don't always go on this – sometimes they can't be bothered or are too busy. An hour or so later they'll slowly start walking though with the food service, and finally there is a drink trolley from front to back. Drinks are handed out from big bottles on the trolley: there are no miniatures. Much later the crew hands out paper cups, and then walk down with coffee and tea in pots.
It is a similar system for breakfast, with two trolleys, one per aisle, front to back, handing out the trays: the only difference is you may have to wait an hour between getting your food and getting a paper cup and some tea to put in it.